Digital Business Strategy: Harnessing Our Digital Future

Overview

In recent years, innovative businesses have used a range of novel digital tools, from apps to AI, to invent new business models and delight customers with convenience, high quality, an d low prices. This wave of technology fueled disruption has already transformed many indus tries, and it’s just getting started. This executive program explores how new and existing bu siness strategies can be improved through the introduction of technologies and digital syste ms. The framework of the course is based on the book Machine, Platform, Crowd: Harnessi ng Our Digital Future written by MIT Sloan faculty and New York Times best selling authors Erik Brynjolfsson and Andrew McAfee. This places the program in a unique position to lever age the knowledge and experience of these experts and guide you towards the creation of innovative business strategies. This 6-week course will guide you through an exploration of the principles that underpin Erik Brynjolfsson and Andrew McAfee’s book, research, and teaching. It frames this particular approach to business strategy as an attempt to find a balance between methods that have been used traditionally and new ways in which companies can use technology to improve their best-practices. The main focus of this executive program is the rebalancing of three key relationships: human minds and machines; physical products and digital platforms; and the core (centralized knowledge) and the crowd (decentralized knowledge). You’ll be introduced to examples of companies that have excelled at finding a harmony between tradition and technology. Furthermore, you’ll be supported in uncovering ways to relate these principles to your organization through weekly, ongoing project submissions which encourage you to apply concepts to a business scenario.