90% of the world’s data has been created during the last two years via sensors, social medi a, images, business transactions and geographical signals from smartphones. With large da ta sources come new competitive advantages and companies need to learn how to manage and analyse data to mine valuable insights and knowledge as a base for strategic decisions. The Data Analyst program is a way for you to learn how to gather, analyse and draw relevan t conclusions from data to support decision makers in making better, smarter businesses. Growth Powered by Data In today’s marketing and business development world, you’ll increasingly find people dealin g almost exclusively with data. They might be called Data Analysts, Growth Hackers, Data D riven Marketers or simply Strategists. What unites them is that they have found a way to har ness the power of data. They utilize it to build business strategies, marketing plans, and infl uence service and product development.
Successful applicants need to have a high school diploma (“Gymnasieexamen”) or foreign equivalent as well as the Swedish Highschool course “Math 2” or equivalent knowledge gained from high school, higher education, or through previous practical experience.
Get the most in-demand skills Data is changing the way marketing and business are done. The 80-week data Analyst program will give you the skills to successfully launch or accelerate a career in marketing, strategy, and entrepreneurship. You’ll spend 53 weeks at our Stockholm campus, plus 27 weeks doing an internship anywhere in the world. Meaningful Storytelling Understanding data will give you a solid base for meaningful storytelling. Learn how to use infographics, data visualization and maps to create targeted storylines for successful marketing activity. Get hands-on experience working with data visualization to create clear messages. The Right Tools Identify, analyze and present statistical data with common statistical methods and tools. Learn how to draw conclusions from data, make predictions and solve problems. Use your acquired knowledge to build a unique business idea and pitch it to a client. Learn to perform effective presentations to sell your ideas and concepts. Source & Interpret Students get to explore where valuable data can be sourced, both in internal and external systems and are challenged critically assess and draw insights from hard data. Learn how to work with business intelligence software designed to help companies make strategic business decisions.